If you are new to the world of digitization, you will ask a lot of what questions: What exactly you can do with the software, What the roadmap is and What it costs?
If you are a little more advanced in the world of digitization, you ask how questions: How does the solution fit into the bigger picture? How does it work for our people? How do you tackle it?
But if you have really hands-on experience with digitization, you will ask a lot of why questions: Why this project? Why now? Why not with X?
With experience, you go from “What?” to “How?” to “Why?”
The point is:
Smart companies start with “Why,” and apply the same when digitizing.
Inspirational Video: Start With Why
