This week at Metal Connect, I had a conversation with Hilke Spruijt(Fier Marketing) to talk about marketing for the manufacturing industry.
We delved into what a brand story is, why it is so important and how to position yourself more strongly as a metal company. If your current challenge is to find more of the right customers, listen to this episode when you have a moment.
Topics
- The importance of a brand story
- Myths about marketing
- Examples of strong positioning
- How a good brand story leads to better profits
- Examples from Luke’s clients
- Tips and tricks from Hilke
Resources:
Sharing is caring!
If you liked this episode, consider sharing it with a few friends or colleagues who might find it useful. Thank you!
Would you like to help?
Did this show help you with new ideas for your business? Then rate the show on iTunes or Spotify. This helps people like you find the show and me to be able to book more guests with big names like Ben Tiggelaar, Adjid Bakas and others!
