Marketing for the Manufacturing Industry with Hilke Spruijt

This week at Metal Connect, I had a conversation with Hilke Spruijt(Fier Marketing) to talk about marketing for the manufacturing industry.

We delved into what a brand story is, why it is so important and how to position yourself more strongly as a metal company. If your current challenge is to find more of the right customers, listen to this episode when you have a moment.



  • The importance of a brand story
  • Myths about marketing
  • Examples of strong positioning
  • How a good brand story leads to better profits
  • Examples from Luke’s clients
  • Tips and tricks from Hilke


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