This week at Metal Connect, I had a conversation with Hilke Spruijt(Fier Marketing) to talk about marketing for the manufacturing industry.
We delved into what a brand story is, why it is so important and how to position yourself more strongly as a metal company. If your current challenge is to find more of the right customers, listen to this episode when you have a moment.
- The importance of a brand story
- Myths about marketing
- Examples of strong positioning
- How a good brand story leads to better profits
- Examples from Luke’s clients
- Tips and tricks from Hilke
- Fier Marketing
- Storybrand boek
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