The goal is improved productivity. It answers the question of how we can produce more with fewer people.
To add a quote from one of my favorite management thinkers:
“Automation is good, as long as you know exactly where to put the machine.” – Eliyahu Goldratt
Improving productivity starts with simplification, then automation. Tom Peters, co-author of the best-selling process improvement book “In Search of Excellence,” once said:
“Almost all quality improvement comes from simplifying design, production, layout, processes and procedures.” -Tom Peters
To simplify, you have to be curious about what can be done better. If you are curious, you find puzzles around you, and if you are determined, you solve them.